APA   Click to copy
Yang, H., Belk, R., Carmon, Z., Fast, N., Jung, S., Kahn, B., … Zhu, M. (2024). Branding in the Metaverse: Leveraging Dimensions of Brand Experience to Enhance Brand Equity.

Chicago/Turabian   Click to copy
Yang, Haiyang, Russell Belk, Ziv Carmon, Nathanael Fast, Sungjin Jung, Barbara Kahn, Robert Mislavsky, et al. “Branding in the Metaverse: Leveraging Dimensions of Brand Experience to Enhance Brand Equity” (2024).

MLA   Click to copy
Yang, Haiyang, et al. Branding in the Metaverse: Leveraging Dimensions of Brand Experience to Enhance Brand Equity. 2024.

@article{haiyang2024a,
  title = {Branding in the Metaverse: Leveraging Dimensions of Brand Experience to Enhance Brand Equity},
  year = {2024},
  author = {Yang, Haiyang and Belk, Russell and Carmon, Ziv and Fast, Nathanael and Jung, Sungjin and Kahn, Barbara and Mislavsky, Robert and Schmitt, Bernd and Sudhir, K. and Sun, Baohong and Zhu, Meng}
}